All case studiesTikTok Shop · Growth
A creator-first TikTok Shop launch scaled GMV 5.8x in 90 days.
UK beauty brand (anonymized)
5.8x
GMV in 90 days
120+
Active creators
3
Weekly lives
The challenge
A promising product had stalled on TikTok Shop UK — compliant but invisible, with no creator program and no steady content pipeline.
The result
In 90 days the shop grew from a trickle to 5.8x GMV, powered by 120+ active creators and three lives a week.
What we did
- Fixed shop setup and compliance issues
- Built a creator affiliate program with automated outreach and seeding
- Produced a steady stream of shoppable video in-house
- Ran GMV Max ads and a weekly live schedule
“The creator engine and shoppable content did what our paid ads never could.”
— Founder, UK beauty brand
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