All case studiesAmazon · PPC
A profit-first PPC restructure cut TACoS by 38% while growing sales.
Walmond (anonymized)
−38%
TACoS
+62%
Ad revenue
2.4x
Contribution margin
The challenge
Ad spend was climbing but profit wasn't. Campaigns were structured around clicks and impressions, with no line of sight to contribution margin, so the brand was buying revenue at a loss on many SKUs.
The result
Within 90 days TACoS dropped 38% on the same budget, ad-driven revenue grew 62%, and contribution margin more than doubled.
What we did
- Full PPC audit exposing wasted spend and cannibalized search terms
- Rebuilt campaign structure around intent and profit
- Set and managed to TACoS targets per product tier
- AI-assisted search-term harvesting and negative keyword hygiene
“YUSIFI rebuilt our campaigns around margin, not clicks. Same budget, far more profit.”
— Founder, Walmond
Let's find the money you're leaving on the table.
Book a free growth audit. We'll show you where your marketplace presence is losing sales — and exactly what we'd do about it.